PALACE THEATRE

Waterbury, CT

 

MARKET ANALYSIS AND FEASIBILITY STUDY

 

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In 1991, Janis Barlow completed a comprehensive $225,000 feasibility study on which she coordinated a team of consultants, including architectural and structural engineers from Connecticut; Roger Morgan Studio from New York; Stephen Barefoot Associates from Durham, NC; and Mandel Sprachman, theatre design consultant from Toronto.

 

The theatre is a 3,400-seat, movie palace built in 1922 that required a complete life safety upgrade and extensive additions. The Palace is a mixed-use heritage property in an historic district. A history of conflicts between the private owner and public interests at the city and state levels had to be overcome and a comprehensive strategic plan developed.

 

Janis Barlow undertook market and needs assessments (including a random telephone survey of 915 households in the region); conducted interviews and preliminary negotiations; developed operating plans; directed design development; and reviewed and prepared budgets, schedules and preliminary construction cash flow projections.

 

 

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