THE PLAZA THEATRE

LAREDO, TX

FEASIBILITY STUDY

Built in 1947, the 1,586-seat Plaza Theatre was designed as a movie house and originally featured first-run American and Mexican films. The building is the only remaining example of the Art Moderne style in Laredo and is of particular interest for the striking hand painted murals which adorn its interiors.

The purpose of the study was to determine the feasibility of rehabilitating the Plaza as a venue for the live performing arts (including theatre, music and/or dance) and film. The study concluded that in order to fill the full spectrum of community needs and be operationally viable, the Plaza would need to be a very flexible, multi-purpose venue, able to rent, present, exhibit and host a variety of programming. In order to do so, it was recommended that the theatre should contain more than one venue for performing arts, film and meeting uses, and that consideration should be given to converting the balcony into a second, multi-purpose space.

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